MSI is a great choice to go with. I my self prefer ASUS first and then Gigabyte and then MSI but they're all top notch with exclusives features of it's own that's giving you advantage over the edge on each other in one way or another. Good luck with your 5th gen rig btw!
As for the air cooler, that's fine too I guess if you wanna go that way but I prefer no noise and liquid cooler for it's own reasons. I bought H100i temporary earlier this week til December after that I'll be selling it to my friend as I will get my Switftech H220X or H240X and then I'll be doing custom loop with that cooler most likely.
I'd still suggest liquid over air as we live in a dusty area and dust is like poison for computer and the more we can avoid, the better. Regardless whatever you pick, I'm sure you won't have much issues anyway because at the end of the day if you get the temps you want and need then you're good to go and all is left is just personal preference.