The Heroes of the Storm in-game store can be used to purchase new heroes from a roster of 23 currently available in Technical Alpha testing.
Each time a player wins, experience and an approximate of 500 gold is earned. Gold can also be obtained through completing daily quests.
The purchase of new Heroes can range from 3,500 to 10,000 gold.
By default, the store displays gold currency. However, players have the option to purchase these heroes with real-money currency.
These are the current prices in real-money currency:
$9.99
Abathur
Kerrigan
Nova
Stitches
Witch Doctor
$7.49
Arthas
Barbarian
Diablo
ETC
Falstad
Gazlowe
Illidan
Sgt. Hammer
Tassadar
Tychus
Tyrael
Tyrande
Uther
Zeratul
$3.99
Demon Hunter
Malfurion
Muradin
Raynor