[h=1]Microsoft Turns Entire Country Into Halo 4 Theme Park[/h]
Lichtenstein is a tiny, tiny country of just 62 square miles and 35,000 citizens. It actually also happens to be one of the richer countries in Europe, with a low tax rate and unemployment, and apparently a total willingness to rent the entire place to any company with deep enough pockets.
Which is how a tiny country in Europe became a
Halo 4 theme park for a day.
Working with the government to renovate and alter various locations around the country, Lichtenstein was turned into a new front of the war that runs through the Halo franchise's story. Among the locations:
- Gutenberg Castle, which has stood since the 13th century, was turned into a military installation, right down to Master Chief actually guarding the country's borders.
- A quarry was repurposed as a battlefield for Master Chief to blast his way through, complete with explosions.
- And a farmer's field was turned into a military camp.
Overall, press and fans were walked through a two-hour story that climaxed with their playing the game for the first time.
Our Take: We're not really sure how you can top renting an entire country to plug your game but we're sure somebody's thinking about how to top it. Ball's in your court, Sony.
Electronic Theater:
Halo 4 Transforms A Country
faraany3k:
Necrokiller:
