[h=2]Green Man Gaming and CD Projekt Red in a public spat over sale of The Witcher 3 codes[/h]
Online games retailer Green Man Gaming recently launched a sale on
The Witcher 3: Wild Hunt. At 35 percent off, it was a significant discount over the list price of $59.99. But yesterday, CD Projekt Red's business development manager went to the game's official forums telling consumers not to buy codes from GMG,
GameSpot reports. While the game has returned to full price, exactly what transpired between the two companies remains murky.
Rafal Jaki is a business development manager for CD Projekt Red, the studio behind
The Witcher 3. When a thread on the Witcher forums posted about the GMG sale on May 5, he quickly joined the conversation
asking fans "kindly... not to buy via GMG at this time. We had not sold them keys and don't know the origin of them."
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Further down the thread, Jaki explained that whatever codes GMG was selling, they didn't come from CD Projekt Red.
"We control all digital and the codes," Jaki wrote "Because we decided not to sell keys to GMG, it came as a surprise that they are doing a special promo without buying keys from us. We have reached out to ask for the source of they keys, but up until now there has been no response."
So if the codes didn't come from CD Projekt, where did they come from?
GMG's CEO Paul Sulyok
told GameSpot he got them from other authorized retailers that bought them directly from CD Projekt. The codes sold at the discounted price were legitimate Sulyok insists.
"Following a six-month dialogue with [CD Projekt Red]," Sulyok said, "about the launch of
The Witcher 3, we were disappointed that despite the offer of significant cash advances, and other opportunities to officially work together, (we even offered to fly to Poland to discuss in detail how we could and wanted to support this launch), CDPR chose not to engage with a number of significant, reputable, and successful retailers, including ourselves, as they instead focused on supporting their own platform, GOG."
If the codes didn't come from CD Projekt, where did they come from?
GOG.com, also owned by CD Projekt's parent company and operating out of the same building in Warsaw as the Witcher studio, just this week unveiled their newest iteration, a storefront client with community features
called GOG Galaxy. Clearly, by keeping the sales in the family, so to speak, CD Projekt can be assured of earning higher profits off each individual sale.
So was GMG just sticking a thumb in the eye of CD Projekt, selling
The Witcher 3 at a loss out of spite? That's unlikely. Polygon's conversations with game code resellers,
including authorized and so-called
"gray market" resellers, tell us that the margins on these kinds of transactions are very small to begin with.
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What's more likely is that GMG is purchasing game codes in other regions of the world, where they're sold for less than they are here in the West, and marking them up for Western buyers. On their website the publisher of the game is listed as
Namco Bandai Games, which is a publishing partner of CD Projekt in some countries.
Where things get weird is in CD Projekt's statement to GameSpot yesterday, where they are
reported to have said "none of the revenue from Green Man Gaming's current Witcher 3 promotion will go to GOG.com or CD Projekt Red."
It's not as if
The Witcher 3 codes can just appear out of the ether. More likely, these out of region codes were denying CD Projekt Red the revenue it had hoped to gain from more affluent Western buyers.
It's a sordid situation, to be sure, and serves to shine a bright light on online software sales and the business realities that surround them. Polygon has reached out to both CD Projekt Red and Green Man Gaming for more clarification.